Available in Family Dollar stores, the new Crown Hair Society haircare series aims to offer luxury haircare products at affordable prices. To launch this elevated haircare line, the value retailer has partnered with the Brand Incubator of beauty solutions provider Innovative Beauty Group (IBG).
The result is a 9-product assortment that features a versatile range of shampoos, conditioners, hair treatments, and oils with prices ranging from $5-6 USD per item. The new haircare line has been available since July, exclusively in over 7,500 Family Dollar stores nationwide. Products in the collection are vegan, cruelty free and free from parabens.
The product offerings include: a Color Care Shampoo infused with rosemary oil, vitamin E, and protein complex that helps lock in nutrients and restore color-treated hair; a Color Care Conditioner made with argan oil, aloe vera, and vitamin E that revitalizes hair; a Hydrating Shampoo featuring niacinamide, aloe vera, and avocado oil; a Hydrating Conditioner made with coconut oil, aloe vera, and vitamin E that helps restore moisture and shine to the hair; a Curl Enhancing Shampoo infused with nourishing argan oil and grape seed oil; a Curl Enhancing Conditioner; an Anti-Frizz Treatment made with aloe vera, vitamin E, coconut, argan, and jojoba seed oils; a Leave-In Treatment; and a Bonding Oil with an ultra-lightweight, concentrated formula comprised of rosemary oil, argan oil, and vitamin E.
“At IBG, we’re passionate about developing high-quality, innovative beauty products that are accessible to all,” said Jennifer Raphael, CEO of Innovative Beauty Group North America. “The Crown Hair Society line epitomizes that, ensuring that anyone can indulge in salon-quality products at an attainable price, without compromise. We are excited to see the positive impact these products will have on customers’ haircare routines."
"We are confident our customers will love the luxurious experience these haircare products offer, without the luxury price tag,” added Steve Biehl, Vice President of Private Brands at Family Dollar.
The Crown Hair Society line is the second launch in the collaboration between IBG and Family Dollar, following its successful October 2023 Levitate Beauty skincare line introduction.
