MAC Cosmetics has announced the appointment of Emily Bromfield as Senior Vice President, Global Marketing, effective Monday August 26, 2024. In this role, Bromfield will report directly to Aïda Moudachirou-Rébois, SVP, Global General Manager MAC Cosmetics, overseeing the brand’s global marketing strategies across all categories and channels.
With this new hire, the Estée Lauder Companies owned makeup brand aims to bring a disruptor mindset and consumer-first approach to the business. Bromfield will lead efforts in compelling storytelling, product innovation, and immersive experiences, aiming to enhance the brand’s positioning and further elevate consumer engagement. She will also serve as a key global partner to all MAC Regions and Affiliates.
Throughout her tenure as Chief Marketing Officer and Managing Director at Dr.Barbara Sturm, Bromfield was instrumental in driving rapid growth, culminating in the brand’s acquisition in January 2024. Prior to that, Bromfield was integral to the founding team at Charlotte Tilbury Ltd, where she shaped the brand’s go-to market strategy, brand positioning, and social media presence.
"Emily’s proven track record of building brands and driving breakthrough consumer-led marketing strategies will be invaluable to our team. With her extensive experience and innovative mindset, we are confident that together, we will achieve remarkable milestones for MAC," said Aïda Moudachirou-Rébois.
Bromfield holds a 1st class BA/MA in History of Art from the University of Cambridge.
