The owner of Nivea, Eucerin, Coppertone, Chantecaille and La Prairie, among other brands, has started the construction of a new state-of-the-art logistics centre in a 12.5-hectare site located north of Leipzig, Germany.
The location was chosen primarily for its good connections to the European transport network and its proximity to the company’s production sites. Beiersdorf plans that a significant proportion of goods will be transported by rail in the future.
The Hamburg-based company is investing a total of more than EUR 200 million on the project, the construction of which is due to finish in 2027. The centre is set to create some 450 new jobs when it opens.
The high-bay warehouse, with a height of 25 meters and around 125,000 fully automated pallet spaces, will be Beiersdorf’s “largest and most efficient warehouse anywhere in the world.”
The German group intends to use the centre for the integration of value-added services activities, for example the production of displays and the preparation of gift packaging and special assortment boxes for retailers.
Designed to be climate-neutral, the new logistics centre will also contribute to the group’s sustainability agenda. Its features will include photovoltaic modules and green roofs and facades.
