Beautycare Brazil, the sectorial project promoted by the Brazilian Association of the Cosmetics, Perfumery and Personal Hygiene Industry (ABIHPEC) and the Brazilian Agency for Export and Investment Promotion (ApexBrasil) has closed the year 2023 reporting a total of US$138 million in international business deals and 161 supported companies (30% more than in 2022).
Overall, Beautycare Brazil undertook 10 actions focused on generating business opportunities (9 international business fairs and one commercial mission), as well as 6 qualification webinars and workshops about diverse markets, plus 10 meetings to prepare Brazilian companies for commercial actions. In 2023, the initiative achieved a record number of participants in all events held by the project, counting as well on an extensive and relevant support of Brazilian Embassies and Consulates in the project’s international activities.
The year 2024 also includes a comprehensive calendar of events, with confirmed presence in the several of the main events dedicated to the Personal Hygiene, Perfumery and Cosmetics (HPPC) sector’s value chain: Cosmoprof Worldwide Bologna (Italy, March 21-24, with 44 companies); in-cosmetics Global (France, April 16-18); Cosmetista (Morocco, May 11-14). In addition to that confirmed agenda, ABIHPEC and ApexBrasil are already holding discussions to continue supporting companies in the international market; in 2024, participation in 7 other international fairs have been forecasted: Cosmoprof North America (USA, July 23-25); BeautyForum & Hair (Poland, September 14-15); MCB by Beauté Sélection (France, October 12-14); Beautyworld Middle East (UAE, October 28-30); in-cosmetics Asia (Thailand, November 5-7), and Cosmoprof India Mumbai (India, December 5-7).
“In 2024 we will face the challenge of expanding the achieved figures and results, by directing all our efforts to continue to support companies from all Brazilian regions, with different sizes and exporting maturities, and to strengthen as well our institutional partnerships and revise our operational strategies in the international market, in order to consolidate the Beautycare Brazil Sector Project as the most relevant Support Program available to Brazilian companies in the HPPC sector and related products and services”, said Gueisa Silvério, international business manager at ABIHPEC.
In 2023, Brazilian exports of cosmetics, perfumes and toiletries have posted another record, reaching a total value of USD 911.2 million over the twelve months from January to December 2023, up 14.5% compared to 2022 according to the Brazilian Association of the Toiletries, Perfumery and Cosmetics Industry (ABIHPEC).
