Knoll Printing & Packaging’s Ecoform Molded Pulp latest technical achievement is a new clamshell designed to protect the products of the new Infiniment Coty Paris niche fragrance line.
According to Knoll, this second-skin design was extraordinarily difficult to engineer, in particular to achieve a friction-fit closure, protect the bottle and maintain a seamless appearance.
Molded pulp and secondary packaging
The clamshell was designed as a second skin for the new fragrance launch and stands as an ode to minimalism. In an extremely complex feat of asymmetry, it reveals a perfectly flat face on one side and boldly pronounced facets on another, single-handedly epitomizing the spirit of the entire collection.
The exterior of the Knoll Ecoform Molded Pulp clamshell offers a smooth and luxury appearance with no imperfections. Pad printing was utilized to add intricate copy on the face of the clamshell with a crisp finish. The same tooling was utilized across all scents, and a secondary label was applied to differentiate 14 unique perfumes.
Multiple layers of molded pulp were utilized to create friction closure and to conceal a discreet paper hinge. The multiple layers of pulp also helped to achieve the project’s greatest technical challenge to securely hold the glass on the interior while the exterior can still stack.
The clamshell can also stand, which implies to achieve a complex balance between the rounded top and the angular base.
Plastic free plant-based material
The Knoll Ecoform Molded Pulp is a material plastic free material, made of 100% vegetable pulp, consisting of 60% FSC-certified bamboo and 40% bagasse fibers (an agricultural by-product of sugar cane production), along with water. These materials are biodegradable and recyclable, thus dramatically reducing the environmental footprint of the packaging. A FSC corrugate insert was utilized for additional strength and art card hinge to create a seamless appearance.
The clamshell has a minimal appearance with no flange, perfectly capturing the mission of the fragrance.
Benjamin Cohen, Chief Marketing Officer at Knoll Packaging, shared “The latest Knoll Ecoform Molded Pulp launch for Infiniment Coty Paris continues to show the technical possibilities with the sustainable material. It achieves a new standard for sustainable luxury packaging since the clamshell does not have a flange and has a completely flawless appearance when closed. The project also achieves a harmonious relationship between the mission of the fragrance and the material. We continue to see acceptance of molded pulp in the luxury industry and this finished product showcases the possibilities of Knoll Ecoform Molded Pulp.”
