Johnson & Johnson Consumer Health has unveiled Vivvi & Bloom, an Environmental Working Group (EWG) certified skin and hair care brand for babies and toddlers? The brand was co-created with a community called "The Village", including Millennial and Gen-Z parents as well as caregivers who gave their input about what they wanted.

"We believe that no one is more in tune with what they need to help their little ones grow and thrive than the parents and caregivers who nurture them each day," said Duda Kertész, President, U.S. Skin Health at Johnson & Johnson Consumer Health. "Consistent with our consumer-first focus, we worked with our ’Village’ of diverse caregivers to understand their unique needs which inspired all areas of Vivvi & Bloom from the brands’ name, mission and charitable collaboration to the brands’ introductory product range and benefits."

The brand is launching with three products centered on key attributes parents say they seek most in baby care products and developed to be intentionally simple:

– Vivvi & Bloom 2-in-1 Wash & Shampoo Cleansing Gel (MSRP: $9.98). Made with responsibly sourced shea butter and natural origin cleansing agents. The formula has been tested on sensitive skin and helps prevent dryness. It is available in fragrance and fragrance-free versions.
– Vivvi & Bloom 2-in-1 Face & Body Whip Lotion (MSRP: $9.98). Made with responsibly sourced shea butter and a natural origin prebiotic (an ingredient known to support skin’s natural lipid production), this lotion helps make baby’s skin more resilient. According to J&J it provides 48-hour hydration for baby’s skin, helping parents simplify their baby’s moisturizing routine. Available in fragrance and fragrance-free versions.
– Vivvi & Bloom 2-in-1 Scalp & Body Massage Oil (MSRP: $9.98). Made with sunflower oil and coconut oil, this fast-absorbing formula is clinically tested on sensitive skin and ideal for baby massages and removing dry flakes on the scalp. It is available in a fragrance version.

All the products are verified by the Environmental Working Group (EWG). They are formulated without parabens, sulfates, dyes, phenoxyethanol, silicones or phthalates. According to J&J the line is vegan, hypoallergenic, pH-balanced and not tested on animals, pediatrician-tested, dermatologist-tested and ophthalmologist-tested.