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World class news for the beauty and cosmetics industries
Laure Braive

Marketing Excellence and Luxury Customer Experience

From Baccarat to Hermès, along with Prada, Valentino or Comme des Garçons perfumes and then at Or du Monde ethical jewelry, Laure Braive’s career evolved around three complementary and interconnected functions: Marketing, Training and Retail.

Laure Braive now works as a strategic planner and independent consultant in Marketing and Luxury Customer Experience. Her main drivers: elevating brands and products expression, offering an incomparable customer experience. To amaze, to story-tell, to enchant... To invite to dream!

Her scope includes beauty and jewelry, as well as art of living and spirits. Perfume is her favorite field of expression and true passion.

Website: www.laure-braive-conseil.com

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Meiyume leverages AI for four beauty collections at the cutting-edge of trends

Meiyume leverages AI for four beauty collections at the cutting-edge of trends

Laboratoires Expanscience: A pampered barrier function

Laboratoires Expanscience: A pampered barrier function

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After Las Vegas and Miami, Cosmoprof unveils a new beauty event in New York

After Las Vegas and Miami, Cosmoprof unveils a new beauty event in New York

Cosmoprof North America is preparing a brand new annual event dedicated to beauty in New York City. The announcement...

The Korean ZAlpha & their attitude towards beauty

The Korean ZAlpha & their attitude towards beauty

Zalpha, the fusion of Gen Z and Alpha born between 1997 and 2024, currently constitutes a remarkable 25% of South Korea’s population —a...

Meiyume leverages AI for four beauty collections at the cutting-edge of trends

Meiyume leverages AI for four beauty collections at the cutting-edge of trends

The B2B beauty solutions provider will introduce to its customers four new collections of turnkey formulas of skin, sun and hair care and...

Cosmetic Ingredients - April 2024

Cosmetic Ingredients - April 2024

The 2024 edition of in-cosmetics Global, which will be held in Paris from April 16 to 18, 2024, will once again be an opportunity for...

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