The new Garnier Fructis Hair Filler product line promises to reverse up to one year of visible damage in one use. Inspired by the power of skin fillers, the launch showcases both hair repair science and robust marketing support.
To launch Fructis Hair Filler, Garnier is engaging TikTok phenomenon, television personality, and entrepreneur, Charli D’Amelio, for a content series diving into product nuances and science-backed technology. The series features Charli across seven episodes alongside Board-Certified Dermatologist Dr. Muneeb Shah, detailing Garnier Fructis Hair Filler’s claim to strengthen hair seven layers deep in a visual and educational way. In addition to the content series, Charli is highlighted as the brand’s primary advocate in supplementary advertising campaigns spanning a range of verticals. For added social media support, Garnier enlisted creators from diverse niches including innovators, hair stylists, beauty creators, and lifestyle advocates, to create targeted content for the entire Hair Filler product portfolio. Collectively, the brand has invested in a range of over 50 creators.
Democratizing the bond repair trend
“We’re thrilled to introduce the next generation of scientific hair repair with the Fructis Hair Filler systems,” said Ali Fakih, Senior Vice President of Garnier U.S. “Drawing inspiration from the power of skin fillers, this range not only achieves inner fiber repair but also delivers a visible transformation on the outer layer, infusing strength seven layers deep into the hair.”
Garnier recognizes the growing trend in bond repair in both prestige and professional sectors and aims to democratize this transformative approach by bringing an affordable routine to the market. Thus, te Fructis Hair Filler collection aims to bring salon-worthy results to the comfort of their homes.
At the forefront of the collection is the Pre-Shampoo Bonding Inner Fiber Repair Treatment – a 5-minute pre-shampoo rinse-out treatment formulated to repair the hair cuticle’s damage to smoothness. This treatment serves as the first step of a customizable system of shampoo, conditioner, and repair serum, each meticulously crafted to cater to individual hair types and desired outcomes. The Fructis Hair Filler line consists of three collections: Strength Repair with Vitamin Cg, Moisture Repair with Hyaluronic, and Color Repair with Ceramide.
The full Fructis Hair Filler collection is available now across the U.S. on Amazon and at Walmart, Target, Ulta, drug, and select grocery stores.
