Following extensive market research, BASF’s trend hunters have identified next year’s lifestyle trends and carefully grouped together colours to reflect them. “BASF’s 2017 Color Trends consists of four distinct beauty profiles, each based on cultural drivers in the global marketplace,” said Valérie Pian-Parison, Marketing Manager at the Personal Care business of BASF. “We have been keeping a close eye on both regional and global developments as well as the latest fashion shows in order to help our customers create products and brand experiences that really resonate with consumers.”
Smart and Seamless - A cooler look
The Smart and Seamless colour collection appeals to people who rely on technology that integrates seamlessly into their everyday life, and long for beauty products just as smart. They prefer smooth lines, flawless finishes, and intuitive details. The powdery colour palette features neutral tones with lab greens, metallic hues and elegant whites, as well as nude and natural skin tones. In formulations, soft shapes, chalky consistencies and mousses contrast with a sublimely cool and marble-like feel. from a blue hue to a flash of violet.
Glam Now - Timeless elegance
Evoking the lifestyle and legacy of Hollywood’s iconic movie stars, Glam Now redefines beauty for the modern woman. Timeless elegance takes central stage in this collection, which showcases plush velvet plums, feminine pinks and nudes, dramatic reds, and midnight blues. A touch of modernity is added to classic colours, resulting in luxurious golds and rich coppers with a contemporary, metallic twist. The look is sophisticated and glamorous.
Alive - Inspired by nature
The Alive colour trend catches the interest of the growing number of people who enjoy the vitality, diversity, and richness of nature. The collection is inspired by the succulence of fruit, the vibrant colours of nature in full bloom, the saturated greens of trees after summer rain, and the vastness and depth of the oceans and the sky. Its mood is colourful yet considered, its look playful yet discreet, and its feel is one of both dewy freshness and rich sensations.
Gen You - Uncompromising self-expression
Mix and match, radical contrasts, pastel shades, and funky neon colours, Gen You targets the next generation of young girls who know no limits when it comes to creativity and expressing themselves. With the coverage of lipstick and the shine of gloss, vivid Pop of Pink Lip Lacquer is just one example of this trend’s eccentric look.
