Aptar continues its efforts to meet the new expectations of brands and consumers in terms of luxury beauty packaging.
Reinventing the dropper experience
Among Aptar Beauty’s major new launches at Luxe Pack’s latest edition is the NeoDropper range designed to enhance consumers’ dropper experience.Indeed, the line guarantees clean and precise application until the last drop thanks to a shorter applicator.
Produced by Aptar in their Suzhou facility, in China, the new droppers are available in two versions:
– NeoDropper Classic, with bulb, for dosage on demand
– and NeoDropper Autoload, with a push- button, that automatically reloads a precise, predetermined dosage.
Both Classic and Autoload feature a short applicator and spill-resistant technology, ensuring product is not wasted.
A 100% PE airless solution
In the airless segment, Aptar presented a mono-material version of their airless best-seller Micro 30 ml. Made entirely of polyethylene (PE), Mono Micro is easily recyclable. For an even better performance at recycling plants, Aptar partnered with Autajon Labels to create a seamlessly matching 100% PE label. The Mono series will be extended in 2024 with 50 ml and 75 ml mon-material versions of Mezzo.
A large-size airless packaging solution
Also with the aim of expanding their range of sustainable airless solutions, Aptar Beauty partnered with Pinard Beauty Pack to create Future Airless PET, a large-size airless packaging solution that is both fully recyclable and omnichannel.
The full recyclability is obtained through the combination of Aptar’s Future PE pump, launched in 2021, and the patented airless PET bottle-in-bottle by Pinard. The full pack is also e-commerce capable, having passed the Amazon ISTA-6 protocol.
Furthermore, the use of transparent PET gives the pack a entirely premium look. This solution, which will be produced in the EMEA region, with an estimated launch in Q2 2024, will be also available with a non-detachable tamper evident system.
